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    Classified Staff Job Description

    The University of Arizona

    Human Resources

    Classified Staff Employee Job Description

    Job Code: 060270
    Title: Marketing Specialist, Assistant
    Pay Grade: 23
    Pay Range

    Purpose of Classification:
    Assists in the marketing operations, advertising and/or sales for public events held at university facilities or various university programs, or of scholarly and general trade books.

    Distinguishing Characteristics:
    This is first in a series of three classifications and is distinguished from the Marketing Specialist, Associate in that incumbents work less independently and are not responsible for the design and development of a specific market; may assist a Marketing Specialist who promotes public events, various university programs or scholarly and general trade books.

    Example of Duties:
    • Writes descriptive copy for books, catalogs, advertisements or book jackets.
    • Prepares general catalogs of books by writing copy, gathering bibliographic data, determining layout and coordinating production.
    • Prepares subject area catalogs and brochures for promotional mailings.
    • Obtains mailing lists from appropriate sources; schedules mailings of informational material and analyzes effectiveness of mailings.
    • Assists in the development and design of advertisements for books.
    • Analyzes the work of sales representatives to ensure maximum distribution of materials to retail outlets.
    • Evaluates exhibit opportunities for exposure and travels to professional meetings to exhibit products.
    • Analyzes sales and advises management of need to increase or decrease inventory; works with order department and shipping to insure proper priorities in filling orders.
    • Assists in the implementation of ongoing mass marketing or programs for university facilities or various university programs in conformity with organizational goals and objectives.
    • Assists in the preparation of a master calendar/schedule of events or classes for use in advertising.
    • Updates catalog information and informs customers of price changes.
    • Works through vendors and contractors to coordinate media placement and printing of various brochures, articles and schedules; coordinates distribution of printed materials.
    • Edits, takes photos and determines layout of promotional and informational materials including brochures, flyers, slides, presentations, press releases and feature articles; oversees production of materials.
    • Tracks ticket sales, book sales or enrollment in programs in order to monitor advertising effectiveness.
    • Attends events in order to interact with public and respond to minor problems and/or questions.

    Knowledge, Skills, and Abilities:
    • Knowledge of media placement and graphic design concepts.
    • Knowledge of the principles and practices of marketing.
    • Skill in marketing, slide presentations or publications.
    • Ability to effectively communicate.

      Minimum Qualifications:
      • Associate's degree in marketing or related field AND two years of experience in the development of comprehensive marketing plans or book trade experience; OR,
      • Four years in the development of comprehensive marketing plans or book trade or advertising experience; OR,
      • Any equivalent combination of experience, training and/or education approved by Human Resources.


      Revised: 11/10/2003

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