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    Classified Staff Job Description

    The University of Arizona

    Human Resources

    Classified Staff Employee Job Description


    Job Code: 060280
    Title: Marketing Specialist
    Pay Grade: 51
    Pay Range
    (min/mid/max):
    $39,173/$48,628/$59,948
    FLSA:Exempt

    Purpose of Classification:
    Coordinates and oversees marketing operations including the marketing promotion, advertising and sales for public events held at university facility(s) or various university programs or of scholarly and general trade books. Promotes community awareness of events and programs and fosters community relations. Supervises work of subordinate support personnel.

    Distinguishing Characteristics:
    This is third in a series of three classifications and is distinguished from the Marketing Specialist, Associate in that incumbents have overall responsibility for marketing.

    Example of Duties:
    • Supervises activities of subordinates.
    • Plans and implements ongoing mass marketing or programs for university facility(s) or various university programs in conformity with organizational goals and objectives.
    • Writes advertising and promotion copy, designs printed pieces, procures printing, procures mailing lists and uses related skills to execute marketing programs or manages these activities.
    • Prepares or oversees the preparation of a master calendar/schedule of events or classes for use in advertising; obtains advertisers and negotiates advertisement rates.
    • Plans, manages and executes program, in consultation with the director, to promote the visibility of a publishing house and the sale of scholarly and general interest books and other products through such means as soliciting published reviews, writing and placing feature stories in the media, exhibiting book at academic conventions and arranging authors' appearances.
    • Works through vendors and contractors to coordinate media placement and printing of various brochures, articles and schedules; coordinates distribution of printed material.
    • Plans, manages and executes program, in consultation with the director, to advertise a publishing house and its products through such means as catalogs, direct mail, space advertising, handouts and electronic announcements.
    • Determines target markets to expand audience base; decides how target market will be reached such as use of direct mailings and/or print, television or radio advertisements.
    • Edits, takes photos and determines layout of promotional and informational materials including brochures, flyers, slides, presentations, press releases and feature articles; oversees production of materials.
    • Tracks ticket sales, book sales or enrollment in programs in order to monitor advertising effectiveness.
    • Develops and implements group sales programs; develops corporate sponsors for events, special programs and support functions.
    • Attends events in order to interact with public and respond to minor problems and/or questions.
    • Develops and coordinates analysis and results of marketing research; implements in-house surveys on university and community wide basis; develops and/or participates with supervisor in development of long range marketing plans.
    • Plans, manages and executes program, in consultation with the director, of sales of books and other products through such means as bookstores, wholesalers, special sales and electronic bookstores by making personal calls on stores and wholesalers and/or by supervising a sales force.
    • Plans, manages and executes program, in consultation with the director, of sale or license of subsidiary rights including serial, reprint, book club, motion picture, video, audio and dramatic rights.

    Knowledge, Skills, and Abilities:
    • Knowledge of marketing practices and principles.
    • Knowledge of media placement and graphic design concepts.
    • Knowledge of supervisory practices and principles.
    • Skill in use of computer programs.
    • Ability to effectively communicate.

      Minimum Qualifications:
      • Bachelor's degree in Marketing, Communications, Liberal Arts or related field AND two years experience in development of comprehensive marketing plans; OR,
      • Six years experience in the development of comprehensive marketing plans; OR,
      • Any equivalent combination of experience, training and/or education approved by Human Resources.

      Prepared:

      10/01/1990
      Revised: 07/01/2007

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